Knowledge Sharing Sessions
Tuesday, May 6
9:30 am to 12:15 pm

Here is your chance to get really in-depth on the topics that matter most to you. ISBN’s Knowledge Sharing Sessions will be set up in a roundtable format. Each roundtable will have a facilitator and a list of topics to be addressed. The roundtables are expected to be very interactive sessions. Each roundtable will meet for 45 minutes, and will be limited to about 10 participants each. You will have the opportunity to attend three roundtable topics:

Session I: 9:30 a.m. to 10:15 a.m.
Session II: 10:30 a.m. to 11:15 a.m.
Session III: 11:30 a.m. to 12:15 p.m.

If you are attending Conference with several people from your company, we encourage you to split up and cover as many of the roundtable topics as possible. Please review the following list of roundtable topics and indicate on your registration form the three that you would like to attend.

Marketing/Promotions
Share ideas about promotions that have worked for your business; hear about what has worked for other companies; bring marketing and promotions materials to share.
Moderated by: Philip Gould, Gould’s Salons and Day Spas and Carlton Whitaker, The Spa by Mitchell’s

Real Estate: Lease Negotiation and Renegotiation
Ask questions about the process of lease negotiation and renegotiation.
Moderated by Larry Walt, Design 1 Salons and Spas

How and When to Add Locations
Key performance indicators to monitor when making a decision to expand; creative ideas for financing expansion.
Moderated by Ron Provenzano, Zano Salons and Spas

How to Value Your Business
Formulas for determining the value of your business; ideas for increasing the value; making your business attractive to investors.

Employee Benefits & Compensation Packages for Hiring & Retaining Quality Staff
Keeping your employee benefit and compensation packages affordable for your business and attractive for your staff; little things you can add that make a big impact.
Moderated by Henry Pelusi, Philip Pelusi Hair Salons

Client Acquisition & Retention Programs
Increasing your business with existing customers through loyalty marketing programs.
Moderated by Paula Malloy, JC Penney Salons

How to Run a Cost-Effective Contest for Your Staff
Motivate your staff to reach new sales targets through contests that are affordable, manageable, and results-oriented.
Moderated by Jason Volk, Chatters Canada

How to Manage Millennials
Ideas for managing and motivating the Millennial generation – those born between 1980 and 2000.
Moderated by Paul Brown, Paul Brown Salons and Day Spas

Franchising
Ask questions about the process of franchising your business.
Moderated by Gordon Logan, Sport Clips

Web Site Development
How to use your web site to attract new customers, to get more business from current customers, to book appointments online, and to increase communications.
Moderated by Andrew Bornand, Reflex Design and Technology