Joe Calloway

Becoming a Category of One!
How Extraordinary Companies Transcend Commodity and Defy Comparison

Joe Calloway will present his 60-minute keynote, “Becoming a Category of One,” on Monday, May 5, at 10:45 am. At the end of his keynote, he will open it up for questions, and then we will break for lunch. Following lunch, attendees will reconvene for a 90-minute interactive workshop that Joe will moderate, addressing two topics:

Becoming a Category of One with Your Staff
Becoming a Category of One with Your Clients

Joe Calloway is a business author, performance consultant, and restaurant owner whose client list reads like a “Who’s Who” in business. From Saks Fifth Avenue and BMW to American Express and IBM, a wide range of companies depend on Joe for insight into today’s marketplace.

Joe is on the faculty of The Center for Professional Development at Belmont University, and is a partner in Mirror, an award-winning restaurant in Nashville, which was recently featured on television’s Food Network. Sales and Marketing Management Magazine called Joe “an expert on developing customer focused teams,” and a National Customer Services Advisory Board called Joe “one of the most innovative and compelling people in customer service.”

Joe is the best-selling author of Becoming A Category Of One, which received rave reviews from The New York Times, Retailing Today and many others: Indispensable: How To Become The Company Your Customers Can’t Live Without…and his newest book, Work Like You’re Showing Off!