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Roundtable Discussions

"I love that all groups seem so open and sharing at the roundtables. I think that the topic were relevant to all business." - 2009 Attendee

Tuesday, May 2

9:45 am - 12:00 pm & 1:45 pm - 4:00 pm

Here is your chance to get really in-depth on the topics that matter most to you. ISBN’s Roundtables are designed to be highly interactive sessions moderated by an expert in each topic area. The moderators share information on the topic and the attendees are also encouraged to participate and share ideas. Each roundtable will meet for 60 minutes, and will be limited to approximately 10 participants each. Attendees have the opportunity to choose four roundtables to participate in out of the eight topics available.

Session I:	9:45 am - 10:45 am
Session II:	11:00 am - 12:00 pm
Session III:	1:45 pm - 2:45 pm
Session IV:	3:00 pm - 4:00 pm

Topics:

1. Social Networking
Hear how to optimize social media for business development, monitor the success of your company’s social media program, use social media to recruit clients and employees and develop a corporate social media policy to protect your brand online.

Moderated by Jenny DeVaughn of Social Precision. Jenny specializes in strategic corporate and professional growth via social media consulting. Her clients include corporations of all sizes that are seeking to leverage free social media tools to increase revenue, discover new clients and new talent and monitor their brand online.

2. Measure & Prosper
Learn about the two key indicators to evaluate and drive your service providers’ productivity. Simplify and make your metrics actionable with visual coaching and other tools to increase salon and individual performance.

Moderated by Tom Kuhn of Qnity. Tom is founder and principal of Qnity, a company that helps multi-location salons achieve greater profitability. Tom’s background as a CPA, a former CEO of a multi-location salon business and an artist gives him a unique perspective as a consultant.

3. Regarding Real Estate
Get the guidelines for negotiating leases, whether you’re signing a new lease, renewing or renegotiating an existing lease.

Moderated by Joe Mancino, Mancino Development Group. Joe has over 35 years of experience in shopping center leasing and development, and over 15 years of experience in lease negotiations and site selection for retailers nationwide.

4. Managing Within The Law
Labor laws change quickly, and sometimes without much notice. Learn how to stay ahead of changing wage and hour laws, health insurance requirements and other employment-related policies.

Moderated by attorneys Dick Semerdjian and James Ballard of Schwartz, Semerdjian, Haile, Ballard & Cauley LLP, who specialize in commercial and corporate law, as well as employment-related matters, from their offices in San Diego and Los Angeles.

5. The Path to Profitability
Your business may provide high-end or value-priced services, you may have a few locations or hundreds of locations and your P&Ls may look very different from other chains; but there are still some common financial indicators about the overall health of your business. Learn about the key benchmarks that affect the profitability of all multi-unit salons and spas.

Moderated by Ron Provenzano. As the retired CEO of Zano Salons & Spas in the Chicago area, Ron now focuses his energies on consulting with salon owners who either have multiple locations or who aspire to open additional locations.

6. Tracking Marketing Costs and Results
With all the focus on internet-based marketing, we sometimes forget that traditional marketing and advertising can still be very effective. Find out about the typical costs and return on investment that can be expected from traditional media buying, like ads in newspapers, magazines, radio, TV, billboards and direct mail.

Moderated by Jayne Morehouse, president of Morehouse Communications. Jayne has more than 20 years of experience as a public relations and marketing consultant to companies in the professional salon industry.

7. Control Your Regulatory Environment
Are you frustrated by government action (or inaction)? Learn how to influence those who have 90% of the regulatory and taxing authority over your salons -- state agencies and legislatures.

Moderated by Ted Nelson and Fred Jones, whose work on behalf of the Professional Beauty Federation of California has given the industry a consistent and powerful voice in shaping policies and regulations in the most populous State.

8. Managing Your Managers
How to find, hire, motivate and retain great managers, so they can find, hire, motivate and retain great employees – giving you more time to work on your business rather than in your business.

Moderated by Mel Kleiman. With over 20 years of experience serving clients, and his in-depth ‘best practices’ research studies of companies with the lowest turnover rates in their industries, Mel is an acknowledged expert in the field of recruiting and retaining employees. Roundtable sponsored by Instant Evaluate.